August 2026 · Issue #2
Selling this spring? The real work starts now — not October.
Every year it’s the same rhythm. The weather warms up, the gardens come good, and half the Redlands decides at once that it’s time to sell. Spring is genuinely the biggest selling season we have — but that’s exactly why turning up in October, with everyone else, is the wrong play.
If selling this spring is even a maybe for you, the decisions that make the difference are the ones you make now, in August. Here’s the straight version of why.
1. Spring brings the buyers — and the competition
That’s the trade-off in one line: the most buyers, but also the most homes competing for them. The price premium for selling in spring is real but modest — October sales run only about half a percent above the yearly average. The genuine edge isn’t a spring price bump; it’s the depth of buyers. More people through the door means more chance of the two or three who fall in love and push each other up.
2. The winners are on the market before the crowd
When everyone lists in the second half of October, the buyers who’ve been waiting all winter get spoilt for choice overnight — and your home becomes one of forty, not one of six. The sellers who do best are the ones who are photographed and live before that surge, meeting a hungry buyer pool while stock is still thin.
Practically, that means booking photography in early September, when the garden’s lush and the light is long, and being on-market by mid-to-late September. Work backwards from there and the prep — the declutter, the touch-ups, the appraisal, the agent conversation — all needs to be happening now.
3. Winter is the slow lane — don’t wait in it
There’s a reason not to just “wait and see” through August. Winter is the quietest stretch of the year: open-home attendance typically drops 10–15%, and homes sit noticeably longer — closer to 34 days on market versus 27 in the warmer months. Using these weeks to prepare rather than to list is how you skip the slow lane and launch straight into the fast one.
4. And here in the Redlands, the demand is already there
This isn’t a market you have to talk buyers into. Well-presented homes are still selling quickly right across the coast — Cleveland is turning over in around 22 days, Wellington Point 18, Capalaba as fast as 10. Bring a properly prepared home into that in spring and you’re not hoping for demand; you’re meeting it.
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Greg Leigh — local Redlands specialist, Queensland Sotheby’s International Realty. 300+ homes sold across Brisbane in 9 years.
Sources: CoreLogic / seasonal listing & enquiry data (Brisbane, 2026); OpenAgent suburb reports, mid-2026.